Pepsi has in the past tamped down Super Bowl activity during tough times. The coronavirus has forced many advertisers to cut their budgets and reallocate spending. The move is also likely to spur questions about the economic underpinnings of the Super Bowl during a time of economic flux. The maneuver reflects Madison Avenue’s growing interest in creating content of its own, rather than commercials that interrupt it. Pepsi’s decision will suspend a gridiron tradition that has brought consumers glitzy spots featuring Britney Spears and Cindy Crawford, as well as humorous pot-shots at rival Coca-Cola (Coke, another regular sponsor of the game, declined to offer comment about any potential Super Bowl plans).
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |